At first I was honored to be #18 on the list, then I appalled when I noticed that my nemesis, Vince DelMonte, was #12! I dont like the idea of even having my name in the same article as Vince DelMonte! Arrgh!
“41 pounds of solid-steel muscle in 24 weeks!” – Vince Del Monte
Human nature is unfortunate. People believe what they want to believe and young men want to believe that they can transform their body just like Taylor Lautner did if they buy the right products. The fitness industry is huge and their high paid marketing people have done their job amazingly well. They have brainwashed an entire nation into believing that what Taylor Lautner “accomplished” is normal and possible. Every male in high school believes that Taylor added 30lbs muscle in 6 months and that they should be able to also so they gladly shell out $47 to Vince Del Monte who will tell them what they want to hear. Then what happens? Of course they fail to add that touted 41lbs in 6 months or anything close to that but rather than feeling furious at being taken as they should, they blame themselves. It must be their fault – they didnt workout hard enough, they didnt have good enough nutrition, they had poor genetics, etc. We have a whole nation of people feeling like self-conscious, inferior, failures when in fact they are not! How cruel to needlessly give so many teens low self esteem just so they will buy more books/supplements/products – how do these marketing people sleep at night???
“I’m a hard gainer, what supplements do you recommend I buy …”